Micropolis
Media
Production
We help ambitious brands define their vision and position themselves for long-term growth.
Discovery & Strategy
We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.
It became clear that Micropolis’ brand needed to feel composed, intentional, and technically precise, reflecting the way they approach visual storytelling and production. We developed a strategy centered around a concept we defined as “Cinematic Control”: a balance of clarity, atmosphere, and narrative focus. This concept guided both branding and digital design decisions, providing a strong creative framework that informed every visual and experiential touchpoint moving forward.
Website Design, Branding
30th May 2025
Creation & Deliverables
For Micropolis, we delivered a complete brand identity and website design system tailored to a high-end production studio operating in the UAE. Our work focused on translating their cinematic expertise into a structured visual identity that communicates precision, professionalism, and creative authority. Through carefully defined typography, color systems, layout structure, and motion principles, we created a brand language that is consistent across digital platforms and marketing touchpoints. The website was designed and developed to support visual storytelling while maintaining performance, usability, and scalability. With a strong UI/UX foundation, clear content hierarchy, and responsive design, the digital experience positions Micropolis as a technically refined and visually driven production company, optimized for both user engagement and search visibility.
At the close of the project, we delivered a complete brand kit: logo suite, brand guidelines, stationery design, and fully editable Figma files for social and presentation materials. This ensured consistency whether they were pitching to clients, publishing a press feature, or sharing updates online. For the website, we handed over a clean Web flow build with documentation and a training session for their internal team. We also provided a backup Figma prototype, ensuring the design system could scale or migrate to other platforms in the future. The launch marked a new chapter for Guideway, where design and communication finally spoke the same language.
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